Exclusive: 'We...ask the impossible of these guys, and they figure it out': I saw inside Beats' labs to see how 12 years with Apple changed the company — and why 'the testing, the tuning, the science behind the fit and the sound' is the hidden secret
Exclusive: 'We...ask the impossible of these guys, and they figure it out': I saw inside Beats' labs to see how 12 years with Apple changed the company — and why 'the testing, the tuning, the science behind the fit and the sound' is the hidden secret

Twelve years after Apple acquired Beats, TechRadar was granted exclusive access to the company's Culver City headquarters and engineering labs to discover how the iconic audio brand has preserved its cultural identity while becoming one of Apple's most impressive hardware organizations.

  • Published date: 31-07-2026 05:00 PM