The U.S. Federal Trade Commission (FTC) announced the publication of a proposed enforcement policy statement concerning the use of personal data to establish individualized pricing, commonly referred to as personalized pricing.

The Commission has initiated a public comment period starting August 18, 2026, running through September 18, 2026, inviting evidence and stakeholder input on the proposed policy. This action emphasizes a formal regulatory approach rather than advisory guidance or speculation.

The FTC's initiative reflects ongoing attention to how personal data influences pricing practices in various markets. Industry participants, consumer advocates, and other stakeholders are encouraged to submit their perspectives during the comment period to assist the Commission in its regulatory considerations.

This development underlines the FTC's role in shaping policies aimed at ensuring fair trade practices in the evolving digital economy.