On October 20, 2026, Salesforce officially announced that it has entered into a definitive agreement to acquire Braze. This strategic move aligns with Salesforce's ongoing commitment to enhancing its customer engagement capabilities.

The acquisition is valued at approximately $5.66 billion in enterprise value, reflecting the significant market position and growth potential of Braze within the customer engagement platform space.

This agreement marks a key development in the technology sector, showcasing Salesforce's intent to expand and deepen its product offerings. The transaction is expected to integrate Braze's solutions into Salesforce's existing ecosystem to deliver enhanced value to customers.

Details regarding the closing of the acquisition and future integration plans were not disclosed during the announcement. Stakeholders across the industry are observing this development with interest due to its potential impact on competitive dynamics.